| 1- |
What's in a name? A lot. Get the best, most memorable domain name you can. It's got to be easy to remember and spell. |
| 2- |
You have ten seconds to make a first impression, so make sure your home page has a great look . Make sure you hire a web designer whose site designs resonate with who you are and the company personality you want to project. |
| 3- |
Have a different message than other competitors in your business. Convey a different idea than what everyone else is saying. |
| 4- |
View the top of the home page as the headline on an ad: Have a focused message so it's clear what the web business. |
| 5- |
Use a dominant color or a distinctive palette so that you own a color to build a distinct brand identity. |
| 6- |
Use short, pithy copy, but say something. Too many website are full of jargon or don't say anything at all. You website is your chance to sell, so sell. |
| 7- |
Navigation, navigation, navigation. Avoid clever navigation ideas that people will have a hard time finding. We've seen navigation hidden in the most unlikely places. While it may be clever on the part of the web designer, if people can't navigate your site easily, they will move one. |
| 8- |
Use rich media sparingly. People are busy and it will slow down too many of them, unless your target audience is tech savvy. |
| 9- |
Pay attention to meta tags. If you want to turn up on the search, make sure you think of all the possible words and phrases people might use to get your site. |
| 10- |
Link with other sites that complement what you do as much as possible. |
