To a large extent, business success is based on perceptions – other people’s perceptions about you.
If people think you are on top of your game, you will be. If people think you’re a B player, you will be – until you change their perceptions. You success in business or life is based on perceptions, other people’s perceptions of who you are, how good you are, and even what you are worth. Branding strategies and tactics can help you build the right perceptions in the minds of others about you.
So how do you change perceptions so that you can rebrand yourself”
You need to build perceptual links to your new brand identity and visibility for yourself.