The Female Brand
The Female Brand is a how-to and how-to-think book for women who want maximize their potential (and for the men who work with them, love them and want to understand them).
You'll learn about important new findings in gender research and female aptitudes, you'll get new insights into why it's different for women in business, and why playing the game the way men do can limit your success. You'll learn how to harness all your assets to build a successful career identity – your brand – that's authentic, different and relevant.
Personal branding is a very powerful career tool, yet it is something that women haven't capitalized on as much as men, and that's something we must change. Men don't leave their gender-based advantages at the door when they go to work. Neither should women. This book will show you how.
Have a Taste
Why not read a sample from the book? Download Chapter 1.
Praise for The Female Brand
"In my books, I write about strong women and how they achieve success. In The Female Brand, Catherine Kaputa shows how you can do it for yourself."
Barbara Taylor Bradford, Author of A Woman of Substance and Being Elizabeth
"Women, you have more power in the workplace than you may know. Whether you need a total career makeover or just a little refining around the edges, The Female Brand will show you how to get ahead while staying true to yourself. Empowering, insightful and fun to read."
Clinton Kelly, Co-Host of TLC's What Not to Wear
"Catherine Kaputa turns conventional wisdom inside out. Instead of trying to emulate the masculine males that dominate the boardrooms of corporate America, women should take advantage of the unique characteristics of the female mind. A brilliant read and a brilliant strategy."
Laura Ries, author, The Origin of Brands
"In the marketplace, powerful brands win. In the workplace, a powerful personal brand gets results. Now Catherine Kaputa nails how women can truly brand themselves in The Female Brand, a terrific tool to help bring your authentic self to work and leave the mini-man image and behavior behind."
Mary Lou Quinlan, CEO, Just Ask a Woman and author of Just Ask a Woman
Publisher: Nicholas Brealey Publishing (Boston/London)
Price: $24.95 US
Price: £16.99 UK