|
|
|
|
Brand Strategy and Mini Marketing Plan
The problem that most companies face is too much information, too much competition and too little time to step back and solve the core branding problems their company faces. SelfBrand typically works with clients in a three step process.
- Review the “facts” and market information.
SelfBrand begins by reviewing all research, analysis, marketing research, strategy work, marketing materials and any other material that might be helpful in developing brand strategy options. We will review current marketing and promotion strategies and tactics.
We will examine SelfBrand’s “brand strategies” and “media patterns” intellectual capital to identity brand growth opportunities.
In this phase, we interview a select group of relevant executives to gain their insights and point of view on the current brand strategy, the competitive set and strategic opportunities.
- Assessment of current brand strategy, positioning, brand architecture and other issues
SelfBrand will assess your company’s brand strategy and marketing in light of the work done in phase one. We will look at the strengths, weaknesses, risks, and how the current strategy is likely to serve the brand in the short and long term with customers and prospects and competitive moves.
- Recommended brand strategy and mini marketing plan.
SelfBrand will prepare a hard-hitting presentation that presents a brand strategy and key action stops that the company should take to maximum the potential of the company’s brand.
|
|
|
|
