Catherine’s Books

Catherine Kaputa is a veteran of branding from Madison Avenue to Wall Street to the halls of academia to founding her own company, SelfBrand. She is the author of four books on branding that will transform how you think and how you work.

Graduate to a Great Career

graduate to a great careerIn today’s job market, competition is fierce. After college, many graduates fall back to earth with a bump and struggle to launch a career in their chosen field. Graduate to a Great Career guides you through the job search process and teaches you how to use the exciting ideas used by top brands to make yourself stand out from the sea of applicants.

Award-winning marketer Catherine Kaputa is an expert in personal branding and knows exactly how to make an application sizzle. Drawing on her years of experience, insightful case-studies of recent graduates, and fascinating insider details from campaigns like Nike, Volvo, and Google, you will learn how to navigate the career landscape as she shares her strategy for standing out from other applicants, in even the most competitive industries.

Graduate to a Great Career will give you the tools you need to survive—and show you how to thrive—by creating “Brand You.”

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Breakthrough Branding

breakthrough branding booksHow Smart Entrepreneurs and Intrapreneurs Transform a Small Idea Into a Big Brand

Silver Medal, 2012 Book of the Year Awards, Business category
Now with a downloadable discussion guide for entrepreneur and marketing groups

We are all entrepreneurs today whether we’re running a start-up or work in a large company. We all have to think and act like entrepreneurs propelling growth and innovation.

And we can all learn to be more innovative and entrepreneurial because, in reality, there is no creative gene research shows.

For starters, forget trying to find a “Big Idea,” think “small.” Big ideas are small – simple, focused and specific. In Breakthrough Branding, you’ll learn how to find your business or product idea, how to “package” your idea with a memorable and Internet-ownable name and a different look and feel.

You’ll learn how to tap into social media to build visibility and connection with your customers. Breakthrough Branding is bursting with ideas – the rare book that will change how you think about entrepreneurship and intrapreneurship.

entrepreneurship-talks speaker-packet
And A Name
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You Are a Brand!

you are a brand booksIn Person and Online, How Smart People Brand Themselves for Success.

awards books

Ben Franklin Award, Best Career Book
Bronze medal, IPPY Awards, Careers category
Finalist, Book of the Year Awards, Careers category
Top 10 Employee Training Book in China
Now in an expanded 2nd edition with new stories, tips and principles on branding yourself in person and online, with an online assessment tool and a downloadable discussion guide for reading groups

Many of us were brought up to believe that the best way to succeed is to work hard and that hard work will be rewarded. That’s not true, says Catherine Kaputa in You Are a Brand! We all know smart, hard working people who are underemployed or unemployed.

A better formula for success in today’s demanding work places is hard work plus branding equals success.

Drawing on principles and strategies from the commercial world of brands, Catherine Kaputa shows you how to find your USP, your Unique Selling Proposition, and how to package Brand You with a visual identity and verbal identity that communicates your brand effectively. The book shows you how to develop an action plan to achieve your goals like brand managers use to build visibility, alliances and satisfied customers.

personal-branding-talks speaker-packet
onlineassessment personalbrandquiz
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Women Who Brand

women who brand booksHow Smart Women Promote Themselves and Get Ahead (September 2014)

With a downloadable discussion guide for women’s groups
Check out the Women Who Brand blog

Women are now over 50 percent of the workforce, but not well represented at the higher levels of business. A key reason, according to personal branding expert, Catherine Kaputa, is that women are not as good as men are in branding themselves.

A male social scientist who did a major global study of male and female leadership, found that men were very good at marketing themselves, what he called the “Male Hubris Effect.” On the other hand, women tend to downplay their accomplishments or forget to mention them at all, what he branded as the “Female Humility Effect.” It’s a mistake, ladies! If you don’t promote yourself, who will?

In Women Who Brand, Catherine talks about how women can authentically brand themselves in the workplace, using their strengths and aptitudes, and being true to their style and preferences.

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For more information about SelfBrand, booking Catherine as a speaker, or to discuss your branding needs, contact Catherine.