Breakthrough Branding

business

Silver Medal, 2012 Book of the Year Awards, Business category
Now with a downloadable discussion guide for entrepreneur and marketing groups

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Breakthrough Branding features mini case histories of dozens of US and international brands to demonstrate what makes a brand thrive, and provides you with the tools to do the same.

Learn how to narrow the focus of your product or service, competitively position it in the marketplace, create a standout company personality, look and feel, and position yourself as superior to the competition – all by utilizing the power of branding.

In the book, Catherine identifies 13 positioning strategies for entrepreneurs and marketers. Why don’t you take her fun quiz to determine what kind of animal you are in the business jungle. Take quiz

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Press and Praise

“Whether you’re dying to launch your own company, or are more of a reluctant entrepreneur, you face the imperative to build your brand. Catherine Kaputa has made this challenge her personal and professional study, and in this book she shares secrets worth many times the cost of admission. Now go forth and brand!”

Daniel H. Pink, author of DRIVE and A WHOLE NEW MIND

Breakthrough Branding is engaging, vital and packed with branding power. With examples from around the world, it’s a must read for entrepreneurs and intrapreneurs who have a business idea but need the tools to grow it into a big brand.”

William H. Roedy, Former Chairman & Chief Executive of MTV Networks International

“If you aim to be an entrepreneur and already have a big idea, but you never studied marketing and branding, this book will give you a running start. Catherine is a superb coach and her book delivers a wonderful collection of marketing steps and real world entrepreneur success stories.”

Philip Kotler, Professor of Marketing, Kellogg School of Management, Northwestern University