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Testimonials
From Speaking Clients
“I attended a seminar given by Catherine to our alumni association and was deeply impressed by her ingenuity and effectiveness in applying advertising and brand strategy concepts to career transition clients. Some of her clients had really difficult objectives, but Catherine applied brilliant ideas and achieved amazing results. After the talk, I was lucky enough to have an opportunity to speak with her at length and found her to be extremely warm and thoughtful. I enthusiastically recommend Catherine and her book, U R A Brand, to individuals and groups interested in a new and exciting approach to career development.” October 18, 2007
Top qualities: Great Results, Good Value, Creative
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Young Mi Park
Hired Catherine as a Speaker in 2007
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“I recently had the pleasure of attending a branding seminar given by Catherine Kaputa. What impressed me most was her ability to come up with highly creative solutions for individuals and businesses to position themselves as uniquely valuable in a competitive marketplace with compelling calls to action. If you are an individual that is looking to stand out in the crowd or a manager who is looking to give your team a competitive edge, get to Catherine's seminar and read her book!” October 18, 2007
Top qualities: Great Results, Expert, Creative
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Tom Blanco
tblanco@quadteam.com
Hired Catherine as a Business Consultant in 2007
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"Thanks so much for being our speaker last night. We thought you were great and heard a lot of good comments about your presentation afterwards along with people with signed copies of your book."
"In a public forum, Catherine “wows” them. She's a dynamo speaker with great punch and a huge following in the financial industry."
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Karen List
President of Financial Communications Society
Director of Strategy and Business Development,
The New York Times
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"Catherine Kaputa offers a refreshing new approach to guide people through a process of self-branding. People who are seeking to carve out a fulfilling niche in the working world will find her inspiring and captivating! Through real-life examples Ms. Kaputa shows how her techniques have helped people define their uniqueness and market their talents successfully."
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Corporate
“Success on the job is not due to just experience and hard work alone as Catherine has demonstrated in working with our executives and in her book. In today’s challenging global marketplace, mastery of "soft" skills is what sets apart the executive who is merely doing well and one who is highly successful."
“We’re all familiar with brands and marketing. In her book and in working with clients, Catherine shows how we can use branding strategies and tactics not only for your company’s products and services, but to be more effective in our own careers and lives to maximize the brand, You.”
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George Pine
President and COO
Interep
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From Entrepreneurs
"Catherine is amazing at getting right to the USP in one's message.
I've worked with other experts and no one else has even come close to
cutting through the clutter to get right at the heart of what I should
be offering I feel that I now have a very original platform on which
to build my brand."
"It was great working with you and SelfBrand on the business concept and
marketing plan for my graphic design business, Boomerang Studio. It was
particularly valuable in helping me differentiate my design business from
other competitors and focus on the areas of the market where I could add
the most value."
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From Professionals
"You've been terrific, dispensed solid advice, smarts and
strategy, and all with energy, inspiration and top-notch professionalism."
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Marcia Stepanek
Editor, Journalist and Thought Leader
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"It’s been fascinating to see how working with you on personal brand strategy
and developing a powerful visual and verbal identity has transformed my
business and even how I think and view things taking place around me.
Your work with me in formulating my brand concept as a singer, songwriter
and male movement activist has been phenomenal. My SelfBrand action plan
has already brought me extraordinary business results. "
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Jason Lee
Singer and Male Movement Activist
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From Executives
"You were a tremendous hit with the Women in Communication crowd.
The comments I heard from people who attended was "Dynamic", "Sensational",
"Inspiring", and "Motivating". Working with you has turned things around
already in a short time and I've been telling so many people."
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Kathy Connelly
Marketing Executive and Producer
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"Your coaching made a big difference in how I am perceived at work. My
presentations have gotten accolades, and I am able to lead meetings and
contribute to the business dialogue at my company in ways I wasn’t able
to just six months ago."
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TB
Marketing V.P.
Food Industry
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"I didn’t realize how I was sabotaging myself in the workplace. Working
together, we developed a game plan to present myself differently at work,
expand my visibility and network, and get back my self-confidence.
Already it’s paying off. I got the promotion I deserved, and my staff has
doubled. Onward and upward!"
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Female VP
Fortune 100 Company
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Partial Speaking List
Corporate
Intel, 2007
Bank of New York, WIN, 2007
Boehringer Ingelheim, VTI Day, 2007
UBS Women’s Leadership
Conference 2006
Clear Channel/Katz
Women’s Summit
Universities
Northwestern University
Northwestern Alumni Groups
Women’s Organizations
WICI Women in Communication
FCS Financial Communications Society
FWA Financial Women’s Association
Industry Organizations
Execunet
Washington Design Group
Performance Partners, Canada
MENG Marketing Executives Networking Group
NETIP Assoc. of Indian Executives
Entrepreneurs
NYU Entrepreneurs Summit
Universities/Clubs
Harvard GSAS, Cambridge
The Harvard Club, NYC
Northwestern University
Northwestern Alumni Groups
Univ. of Illinois
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Branding is about finding your USP, your Unique Selling Proposition: what’s different, what’s relevant, and something more - the value added- that something special that sets you apart from others and helps you be more successful. You need to “package” your USP using all the elements of branding: visual identity, verbal identity, strategy and tactics.
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