Some students, new graduates and professionals both young and old alike don’t like the idea of personal branding.
They think it is not authentic or even downright phony.
Or they think it is manipulative or that getting a job should be about your academic credentials, not how well you market yourself or how well-networked you are.
How do you see the consummate personal brander? Someone who is a relentless self-promoter selling himself like a used car? That’s as far removed from authentic personal branding as stumbling is from dancing.
Like good product branding, good personal branding is always built on authenticity, on who you are and who you can be. In its deepest sense, personal branding is about self-actualization, being all that you can be