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NEWS RELEASE:
U R A BRAND - Ben Franklin Award winner for Best Career Book 2007 – has practical ideas and tactics for new grads, executives stuck in the mid-level and entrepreneurs trying to build a business.
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What’s the brand message? Catherine Kaputa is the founder of SelfBrand LLC, and a brand strategist who works with products, people and companies. Catherine is a twenty year veteran of branding and advertising, from Madison Avenue to Wall Street to Academe to her own brand consulting company.
Catherine is an articulate expert on branding who can comment on the “brand” image and tactics of people, products and companies in the news. Catherine can create an intelligent argument around branding, advertising and cultural issues at debate in the world.
Catherine can also discuss her new book, U R A BRAND! How Smart People Brand Themselves for Business Success (Published by Davies Black, available Feb., 2006)
Video Media Interview
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Areas that Catherine Kaputa can comment on:
Self Branding
- U R A BRAND!, How Smart People Brand Themselves for Business Success, Catherine’s new book
- Self branding or personal branding
- The new world of work
- Career strategy in a global, uber-competitive environment
- Visual identity: image, executive presence, total brand experience
- Verbal identity: names, words, sound bites
- Makeovers and Second Acts
- Women and Career Success
- Thinking like a brand vs. thinking like an employee
- Brand Strategies from the commercial world that people can use
- Why you should become a little bit famous
- Power networking
- Staging a comeback with a marketing plan
- Brand image of people in the news
- Branding your ideas for impact
Branding and Advertising
- How to develop a successful brand identity
- Current branding and advertising campaigns
- Building your new business into a brand
- The atomization of the media and what advertisers have to do
- New trends in media and advertising
- Branding successes and branding blunders
- Advertising beyond the :30 spot
Complete bio.
Call Catherine Kaputa at 212-662-4734 or Catherine@selfbrand.com
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Press Releases
U R A BRAND December 10, 2005 (pdf)
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