SelfBrand LLC SelfBrand LLC
Click the SelfBRAND logo to read Catherine's blog!
Get Email Branding Tips
BrandEspresso
  How to Speak for Effect, Not Just Facts

We’re always onstage. In business, meetings are the primary stage on which you perform. And your performance on that stage – your presentations and your presence, will shape your business image as either a star or an understudy.

Appearing on television or on a video used to be an area few people had to be concerned about. It was the exclusive realm of actors, newscasters and talk show hosts. Now, business people and professionals of all stripes have to be able to perform well in front of a camera if they want to get their message out, or to rally and lead far-flung teams and employees.

This exposure can be more powerful than any written message and sometimes more powerful than the message itself. That’s why you have to think not only in terms of what you say, but how you say it and how you package yourself and your message.

The stars and pundits you see on camera or poised in front of alive audience didn’t just walk out on to a set or stage one day and deliver a perfect performance. And you shouldn’t either. This workshop will show you how to master the video medium whether it’s the big and small screen

Areas that will be covered include:
  • Delivery secrets to excite your audience and hold their attention
  • Developing key message points and saying them memorable: coining words, creating sound bites, and telling stories
  • Becoming the audience and other secrets from professional speakers
  • How to use PowerPoint and visual aids
  • Developing key messages and how to say them and transition from one topic to the next without seeming rehearsed
  • How to dress for the camera and performance tips: breathing, eye contact, gestures and body language.
  • How to be likeable and authentic with a camera facing you
  • Creating a “branded” element of your talk

To learn more:
Contact catherine@selfbrand.com
 
 
Tell a Friend about SelfBrand

The way we work
SelfBrand Strategy and Mini-Marketing Plan
Personal brand strategies, tactics, ideas and action plan.

SelfBrand Mentoring Program
10 one-hour sessions over a 3-month period.

EntrepreneurBrand Business Concept and Identity Program
Development of business concept, name, logo and identity program.

E-mail
Join Now

Catherine Kaputa: Brand Strategist, Speaker and Writer
Catherine@selfbrand.com 212.662.4734


Copyright© 2005 SelfBrand
SelfBrand and EntrepreneurBrand are service marks of SelfBrand LLC. All rights reserved

Website developed by SelfBrand