|
|
|
|
Find Your Big Idea
Branding is about finding your big idea and building your identity and game plan around it.
The bottom line: if you can’t explain who you are and the value you bring to your company and clients in a short sentence or two, you have work to do.
Soft Power Rules
There are the objective things: your credentials, the schools you went to, your years of experience, your skill set, the job titles you held. Let’s call this hard power.
Then there’s soft power: your image and reputation, your visibility in the marketplace, the ideas and leadership associated with you, your network of contacts, supporters and mentors. In today’s competitive marketplace, soft power plays a vital role in attracting people to you and your company.
Contact Us
Catherine Kaputa is a personal brand strategist, speaker, workshop leader and author of U R a Brand.
| Read |
what Tom Peters, Jay Conrad Levinson, Jack Trout, Philip Kotler and others have to say about Catherine Kaputa's new book, U R A BRAND!
|
Check out TomPeters.com May, 2006
“Cool Person” interview with Catherine Kaputa.
http://www.tompeters.com/entries.php?note=008869.php
http://www.tompeters.com/cool_friends/content.php?note=008867.php
|
Catherine Kaputa speaking in Washington DC
| |
|
|
|
|
Catherine Kaputa
Speaker, Coach, Author of UR a Brand, winner of Ben Franklin Award,
Best Career Book 2007
|
|
