Leadership and Soft Power

Posted June 1, 2017 by Catherine Kaputa in Uncategorized / 0 Comments

In working with all types of clients as a personal brand strategist, I find that what hinders people is not knowledge or technical skills. It’s not substance or “hard power.” They have strong technical knowledge and understand their business well.

In today’s business world, career success isn’t a project to be completed or a schedule you can delineate on a Venn diagram. It’s a dynamic landscape to be explored.

Business success isn’t just about analytics and five-year plans.

Today’s business landscape where nuance and change defy traditional business analytics.

What is holding many people like is what I call soft power or creative leadership.