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<a class=highlitelarge><b>SelfBrand Media Training Workshop</b></a>
<br><br>

<a class=highlite><b>Objectives:</b></a>
<br>
At the end of this workshop you will be able to:
<ul>
<li> Define your “story” </li>
<li> Identify the key message points </li>
<li> Express your message effectively</li>
<li> Define what you don’t want to say</li>
<li> Develop a strong self presentation: image, clothes, hairstyle for television and cable interviews</li>
<li> Learn how to handle tough interview questions</li>
</ul>
<br>
<a class=highlite><b>Agenda</b></a>
<br>
The Media training workshop is set up in three stages:
<ul>
<li> Preplanning meeting(s) to develop the message</li>
<li> 1/2 Workshop with Videotaped session roleplaying the media interview </li>
<li> Follow-up session to assess results and development of spokesperson recommendations</li>
</ul>
<br>

<a class=highlite><b>Workshop Topics:</b></a>
<br>
Verbal Identity
<ul>
<li> Developing your 3 – 5 key message points</li>
<li> How to say your message effectively:  memorable words, sound bites and stories</li>
<li> Practice interview roleplays to control your story</li>
</ul>
<br>

<a class=highlite><b>Visual Identity</b></a>
<ul>
<li> How to be mediagenic</li>
<li> What works in television interviews</li>
<li> Mistakes to avoid</li>
</ul>
<br>

To learn more:<br>
Contact <a href="mailto:catherine@selfbrand.com" class="lnkbar">catherine@selfbrand.com</a>

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<a class=highlite>SelfBrand Strategy and Mini-Marketing Plan</a>
<br>
Personal brand strategies, tactics, ideas and action plan. 
<br><br>

<a class=highlite>SelfBrand Mentoring Program</a>
<br>
10 one-hour sessions over a 3-month period.  
<br><br>

<a class=highlite>EntrepreneurBrand Business Concept and Identity Program</a>
<br>
Development of business concept, name, logo and identity program.

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<a class="highlite"><b>Catherine Kaputa: Brand Strategist, Speaker and Writer
<br>Catherine@selfbrand.com 212.662.4734</b></a>
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Copyright<b>&copy;</b> 2005 SelfBrand
<br>SelfBrand and EntrepreneurBrand are service marks of SelfBrand LLC. All
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