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New Media World Workshop
Planning an advertising and marketing plan used to be easy. You could count on network television to deliver a big audience and build your efforts around televsion. Even though the advertising industry is a big industry and a lot of people still focus on new television commercials and what programs they run on, the times are a changing.
The interesting news is that clients and the internet are driving the change.
Today clients have a laser focus on ROI (return on investment) and are asking how much interaction there was with an ad or brand. In this workshop, you’ll learn about new trends in the old media standby’s of television, radio and print advertising. But the focus will be new media and new trends and ideas in advertising and branding. You’ll get a behind the scenes look at what’s new and hot with active brainstorming to figure out ways to keep your company and its brands on the cutting edge.
Areas that will be covered in the workshop include:
Key advertising and media trends
New Media (the internet,
How traditional media is responding
The importance of people interacting with your ad
How your product and company should leverage the media opportunities
To learn more:
Contact catherine@selfbrand.com
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