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New Yrok Times By Marci Alboher
November 20, 2007,
Done Anything for Your Brand Lately?
Article features Catherine Kaputa and U R a Brand
Yahoo Finance
September 24, 2007
Build A Leadership Brand
Blog post on "Damsels in Success"
September 24, 2007
The Beauty Principle
Laura Simonds, Director of Sales and Marketing, Davies-Black Publishing and Catherine Kaputa receiving Ben Franklin Award for best career book in 2007 from the Independent Publishers Association in New York City.
Minneapolis- St. Paul StarTribune
July, 2007
What is your brand?
Pink Magazine
November, 2006
"Beauty Premium" by Catherine Kaputa
PM Network
September, 2006
Building your brand
Self-marketing can help you get the project or position you want
Pink Magazine
July – August, 2006
The First 90 Days
By Andy Wang, Personal brand strategist, Catherine Kaputa, is quoted on how to "brand" your first 90 days for success
Gannet Newspapers
June, 2006
Make an impression with your own brand of style
And that, says brand specialist Catherine Kaputa, is just how to grab hold of something unique and make it a positive part of your personal image. ...
Des Moines Register
June, 2006
Work is a beauty contest, but even average can compete
That's what author Catherine Kaputa tells us at Workbytes, anyway. In fact, she argues, capitalizing on your uniqueness can trump God-given gorgeousness. ...
Thinking Aloud - WorldWIT
How Smart Women Brand Themselves for Business Success
by Catherine Kaputa Success for a woman - provides clear tips for strategizing and cementing your personal brand
STLtoday
Orlando Sentinel
May 28, 20o06
That's what your Web site is for," said Catherine Kaputa, author of "URa Brand!: How Smart People Brand Themselves for Business Success. ...
"Positive Living" with Patricia Raskin
Voice of America
June 5, 2006
UR a Brand! With Author Catherine Kaputa 6-5-06
Joining Patricia is Catherine Kaputa, nationally recognized brand consultant, speaker and seminar ...
Lead 2020: Visions & Futures on Leading Others
A new book out I would recommend getting is UR a Brand by Catherine Kaputa. Trust me, I get nothing from this, I just wish I had written it first. ...
http://blogs.lib.ncsu.edu/page/lead2020?entry=what_s_your_brand_story
Working While Ugly: Career Advice for the Unattractive
Catherine Kaputa, author of URa Brand (www.selfbrand.com) adds, "Executive comportment is the big thing now. For example, when you enter a room, pause, ...
Thinking Aloud
May, 2006
How Smart Women Brand Themselves for Business Success
by Catherine Kaputa. Success for a woman - whether as an entrepreneur, business executive or professional.
http://www.imakenews.com/worldwit/e_article000588446.cfm?x=b11,0,w
The Sun News
May 11. 2006
Blogging can boost business
That's what your Web site is for," said Catherine Kaputa, author of "URa Brand!: How
Smart People Brand Themselves for Business Success.
MSNBC
Tucker Carlson Show
May 23, 2006
Interview with Catherine Kaputa on "Why attractive people get paid more and what you can do about it."
The Orlando Sentinel
May, 2006
Podcasting Your Way to Business Success
http://www.wilmingtonstar.com/apps/pbcs.dll/article?AID=/20060511/NEWS/605110358/1002/BUSINESS
Selling Power Magazine
May 15, 2006
Podcasting Can Make You a Star
Stop Pushing Me Around
This excerpt from "URA Brand," a brand new book by Catherine Kaputa, explains
the different types of people you can find and bring into your network. ...
http://stoppushingmearound.blogspot.com/
Business Know How Magazine
http://www.businessknowhow.com/marketing/urabrand.htm
American Management Association Website
May, 2006
http://membersonly.amamember.org/editorial.cfm?Ed=265&ID=323
TomPeters.com
May, 2006
"Cool Person" interview with Catherine Kaputa, author
of U R a Brand, How Smart People Brand Themselves for
Business Success.
http://www.tompeters.com/entries.php?note=008869.php
http://www.tompeters.com/cool_friends/content.php?note=008867.php
The Boston Globe
May, 2006
Forget the soul search, just do something -
This is a way to build a more layered network that will work for your future,
says Catherine Kaputa, author of URa Brand! How Smart People Brand Themselves ...
T + D Magazine (Training and Development)
April 2006
"Creating a Brand Strategy" by Catherine Kaputa
The article outlines four personal branding strategies to strand out from competitors and achieve career goals in today's competitive work environment.
American Venture Magazine
April, 2006
Podcasting Your Way to Career Success by Catherine Kaputa
http://www.americanventuremagazine.com/articles/310
Financial Communications Society Newsletter
April 25, 2006
FCS Special Event: Booksigning and cocktail event for Wall Street veteran Catherine Kaputa and her new book, U R a Brand
http://www.fcsinteractive.com/
Business Know-how Blog and Newsletter
April 18, 2006
"How to write a business proposal and develop your business"
Interview with Catherine Kaputa, author of URa Brand! An innovative field guide to business success, URA BRAND!
http://www.businessknowhow.com/marketing/urabrand.htm
Debbie Mandel Radio Show - Turn On Your Inner Light
April 11, 2006
Interview with Catherine Kaputa, an executive strategist for branding for
success, the author of URA Brand! Learn how to think and act like a brand.
http://www.turnonyourinnerlight.com/page3.html
Small Business Advocate Blog
April 2006
Author of URA Brand. Topic of discussion: Catherine joins Jim to talk about how to develop your personal brand and blend it with your corporate brand. ...
http://www.smallbusinessadvocate.com/cgi-bin/archivesbybtsub.cgi?bt=-1&sub=21
Investors Business Daily
Monday, April 3, 2006, p. A4
Cord Cooper's column:
Selling a Different Brand
Here's a short excerpt from "IBD's 10 Secrets to Success" that featured U R a BRAND! on April 3, 2006:
"No matter who you are or what you do, you're selling a product. Yourself.
How well you do it will determine your long-germ marketability, notes ad veteran Catherine Kaputa in her new book, "U R A BRAND: How Smart People Brand Themselves for Business Success." "
The article features the following self-branding tactics from the book:
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Prioritize your target markets
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Create loyal clients
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Develop a clear value proposition
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Build an emotional bond
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Think effect and cause, not cause and effect
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Attract through "soft power"
"(Soft Power) means using your point of view, personal style and values to win others to your way of thinking…your bearing – the way you inhabit space, Kaputa says. ..Another key is comportment – knowing how to behave in expected and unexpected situations, regardless of how many eyes are on you."
Wall Street Journal Online, June 8, 2004
Catherine Kaputa was interviewed for an article on the brand image of Wall Street firms and the kind of advertising and PR that works in light of the mutual funds and other scandals that have plagued financial firms.
Healthcare Business Woman's Association Newsletter
The article covers SelfBrand's 7 step process for building a powerful personal brand.
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