How to Survive a Downturn
By Catherine Kaputa
Brand Strategist, speaker and author of U R a Brand,
winner of the Ben Franklin award for Best Career Book 2007
In a tough economy like this one, with pink slips starting to rain down as companies cut back, it’s time to make sure your brand is tuned into survival mode. Here are some tips from my book, U R A BRAND! on how to increase your chances of weathering the storm:
Be perceived as a cost cutter. Don your green eyeshade and come up with ways to increase productivity and cut costs at work. You get extra points for coming up with ways to increase revenue without a lot of expenditure of money.
Be visible. This is not the time to hide in the tall grass. It’s easier for senior managers to downsize people they barely know, rather than visible members of the organization. And women can be more vulnerable in cutbacks because they are not as tied in at various levels of the organization
Raise your hand. This is the time to step up to the plate and volunteer for projects and take on extra work with a good attitude.
Resist the complain brigade. Resist the deer caught in the headlights phenomenon and becoming utterly unproductive as you complain along with your comrades. Vow to keep positive.
Be prepared. Don’t be a chump and think getting riffed won’t happen to you. Update your resume, get your brand story and elevator speech humming and get your networking clicking.
For tips and ideas on personal branding, visit my new BLOG www.artofbranding.com
|
|
|
|
|
|
U R A BRAND
How Smart People Brand Themselves for Business Success.
By Catherine Kaputa with foreword by Al Ries.
Order from
Amazon
B&N
Click to find out more
Who We Are
Catherine Kaputa is a brand strategist, speaker and author. She is president of
SelfBrand, a marketing consultancy that works with companies and individuals
who want to unlock the optimum marketing focus and game plan.
Speaking and Workshops: Visit www.selfbrand.com
|
|
|
|
|
