The power of personal branding: Soft power

Posted June 7, 2017 by Catherine Kaputa in Uncategorized / 0 Comments

Soft power prizes context and nuance.

As a creative leader, you realize that the world is growing fast and shrinking fast. You realize that challenges are interconnected and the best strategies come from encouraging diversity.

Soft power means developing all your assets that can motivate and inspire others. That can mean developing your image, your voice, your words, your body language, your stage presence much like a performing artist prepares to go on the stage.

Soft power is the carrot that attracts people to you and makes you a creative leader.