But it will be hard to succeed until you change your attitude, take a personal branding perspective and even start to love the game. You’ve got to tap into the dreamer and the realist inside you, demanding the best of yourself.
You’ve got to be an intrepid explorer discovering new growth areas in the marketplace, new careers and jobs are out there that you weren’t aware of before and you must find them.
You’ve got to be a chameleon. You’re in constant beta-mode changing as the markets needs and opportunities change. The key is to present yourself as a versatile employee who can take your skills and integrate them with what’s hot today.
You got to be a marketing whiz, your best brand ambassador. You’ve got to become a personal brand storyteller, connecting the dots between who you are now, what you can do and where you want to go.
You’ve got to be your own personal inspirer, a self-motivator who realizes that the process of launching Brand You can be hard, frustrating and even unfair at times, but it can be exhilarating too. You can do it and succeed if you show up every day and implement a multilayered action plan.
You’ve got to be a master networker, a magnet for business friends and personal contacts. Networking is the key to success. It’s always important, but never more so than at the beginning when you have a shallow network.
You’ve got to be technology and social media savvy, able to market yourself, network and job hunt on social media and mobile apps.
Above all, you’ve got to be tenacious. Fortune favors the people who keep on going. When one door is locked, you have to keep looking until you find a door that’s open.