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Articles By Catherine Kaputa

10 Self-Branding Strategies for Career Success

10 Secrets to Creating a Personal Brand That's in Demand

The Beauty Premium:
Why Attractive People Get Paid More and What You Can Do About It


Don't Upstage the Boss!

Martha’s Turnaround

What makes an effective leader?

Top Ten List for Propelling Your Career to the Next Level

The Power of a SelfBrand

The SelfBrand Mindset

Why You Need to Brand Yourself in the New World of
Work


Become a Little Bit Famous

How to Write an Executive Resume

What You Should Have in Your Resume Arsenal

Top 10 Guidelines for a Great Website


June 8, 2004 - The Wall Street Journal Online


Case Studies
Ophelia: Meet Ophelia, a successful investment banker who had a fairy-tale life on Wall Street, until she was out on the street.

Lynn: Meet Lynn who launched PharmaMindshare, a pharmaceutical sales consulting and training company after 14 years working for a major pharmaceutical company.

 
 
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Catherine Kaputa: Brand Strategist, Speaker and Writer
Catherine@selfbrand.com 212.662.4734


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