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What is self branding?
It may not be right, but we are branded every
Day. Smart or average. Hire or fire. Top management
potential or not. Valuable
Self Branding is thinking of yourself as a “product”
in a competitive marketplace, and using strategy,
tactics, image development, messaging and
the other branding tools so you can maximize
your most important asset, You.
Why bother?
The truth is being good doesn’t guarantee success.
Nothing is more common than a talented person
who is underpaid or even un-employed.
The most important asset you have is You. The
role of a self brand strategist is to make that
asset more valuable. That just mean making more
money. Self branding is also about self actualization
- becoming more of who you truly are.
Strategy and Soft Power
Self branding is also about developing "soft power" – good self presentation, communication and speaking skills – that help you stand apart and perform better.
Self branding is also about developing a strategic action plan
With concrete tactics to get from A to B to C.
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