A weak digital brand is like a weak reputation. People won’t think you’re as good as someone who has a strong brand on the Internet.
People are going to “Google” you and they’re either going to find a strong image online, a weak one or nothing.
Social Selling: A Strategic Tool
Social selling boosts the number of engagements and leads to increased sales.
Content is currency on social media and you need to engage customers with content that is useful, fresh or surprising.
Brand Ambassadors: A Win-Win
It turns out what employees say about company products is much more credible than what key executives say according to studies.
For employees, being a brand ambassador increases employee engagement and visibility in their company, which can help career success. .
“Thanks for presenting “Virtual Branding and Social Selling.” The team felt it was an excellent session and particularly enjoyed the 1:1 review of their Linkedin profiles.”
Chris Clayko, Director, Sales, Google