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Transforming a Product Into a Brand
Branding for differentiation, messaging, targeting Markets and sales success for branding and marketing executives, entrepreneurs and others interested in harnessing branding to propel their business. Case studies and successful brand examples will be used throughout.
The workshop covers the following areas:
- Start Taking Charge of Your Brand or Play Catch Up For the Rest of Your Life
- Think Differently Than the Herd To Set Your Brand Apart
- Search for the Sweet Spot Where the Brand and a Market Opportunity Meet
- Find the Right Brand Strategy to Get the Right Results
- Package Your Brand for a Powerful Visual Identity
- Tap Into the Power of Symbols, Logos and Design
- Harness the Power of Names, Signature Words, Taglines and Phrases
- Think in Terms of Your Target Markets and Developing Brand Fans
- Develop an Action Plan to Get Your Company or Product from A to B to C (and all the Way to Z)
To learn more:
Contact catherine@selfbrand.com
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