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U R A BRAND!
How Smart People Brand Themselves for Business Success
By Catherine Kaputa
Foreword by Al Ries
Order from Amazon.com
, Amazon.co.uk
or bn.com
Available in book stores April 2006 Published by Davies-Black
Corporate icons, star athletes, entertainers – they all have what it takes to be in control and in demand. U R A BRAND! How Smart People Brand Themselves for Business Success reveals the secrets and principles of how to think like a brand, harness your potential and take charge of your career, your business and your life, whether you aspire to the corner office, an entrepreneurial career, or a fulfilling second act.
Self branding can be subtle or heavy-handed, tasteful or obnoxious, out-dated or up-to-date. But if you don’t participate you will be left behind. Self branding can help you bring maximum benefit to your company and maximum benefit to your most important asset – You.
"The idea of self branding is Not Optional in today’s insecure world of commerce. U R A BRAND! is an excellent and welcome addition to the all too small library on the subject."
Tom Peters
"Al Ries and I once wrote a book about personal positioning called Horse Sense. I can honestly say that U R A BRAND! could be more helpful than our book. So, obviously, it’s worth reading."
Jack Trout, Author of Trout on Strategy
"There’s an old proverb that says ‘You eat life or life eats you.’ Catherine Kaputa and her brilliant ideas on self branding shows you how to be the diner and not the entrée."
Jay Conrad Levinson, Author of “Guerilla Marketing” series of books
Read what Philip Kotler, Bill Roedy, Steve Rivkin, and others have to say about U R A BRAND!
For corporate discounts on bulk book orders contact Laura Simonds: lsimonds@cpp-db.com , Phone: 650.691.9123
Fax: 650.623.9271
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Catherine Kaputa receiving Ben Franklin Award for Best Career Book 2007
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