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Praise for U R A BRAND!
“The idea of self branding is Not Optional in today’s insecure world of commerce. U R A BRAND! is an excellent and welcome addition to the all too small library on the subject.”
-Tom Peters
“There’s an old proverb that says ‘You eat life or life eats you.’ Catherine Kaputa and her brilliant ideas on self branding shows you how to be the diner and not the entrée.”
-Jay Conrad Levinson, author of “Guerilla Marketing” series of books.
“Al Ries and I once wrote a book about personal positioning called
Horse Sense, I can honestly say that "You are the brand" could be more
helpful than our book. So, obviously, it's worth reading.”
-Jack Trout, author of Trout on Strategy, president of Trout & Partners
“Catherine Kaputa has written an excellent complement to our book, High visibility. We talk about how the celebrity industry helps create celebrities, and Catherine talks about how any person can bootstrap themselves into visibility.”
-Philip Kotler, Kellogg School of Management, Northwestern University
“Corporations Strive to market their brands. You should strive to market yourself. Here is an owner’s guide to doing just that.”
-Steve Rivkin, marketing consultant and co-author of IdeaWise and The Making of a Name.
“In this new era of worldwide markets and production mobility, product branding is a necessity. When jobs across the spectrum of goods and services production are buffeted by global competition personal branding becomes an absolute essential for professional career development. In this book, Catherine Kaputa gives us a no-nonsense kit for survival in the global labor market.”
-Gregory L. Miller, Chief Economist, SunTrust Banks, Inc.
"Each individual is an important contributor to the success of any corporation. Catherine Kaputa's insightful book shows you how to fully realize your potential and how to give yourself and the company maximum benefit."
-Bill Roedy, Vice Chairman, MTV Networks
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