Branding for people is about finding your brand idea—your unique selling proposition (USP). You want to represent something special—your unique combination of talents and skills that sets you apart from others—the X Factor that makes you special and relevant.
Branding for people is also about “packaging” the brand that is you and using branding strategies and principles from the commercial world to enhance your identity and market Brand You successfully. You are the storyteller of your own life and you can create a compelling brand story that helps empower your success or not. Branding also means developing a marketing plan for reaching your goals, tactics to get from A to B (and through all the other letters of the alphabet, depending on your goals). And it means engaging your target audience without seeming self-promotional and obnoxious. This book will show you how.
Looking at yourself as a brand has enormous advantages. The truth is being good, by itself, doesn’t guarantee success. We all know talented people who are underemployed, underpaid, or even unemployed.
Job candidate: A person with a skill set that is interchangeable
with the skill sets of other people Brand You: Standing for something that offers
a special promise of value that sets you apart.