Who’s Your Market?

Posted June 14, 2015 by Catherine Kaputa in Uncategorized / 0 Comments

Who’s Your Market?

Branding also requires that you target a market. A market is any group of people that you

need to engage with in order to reach your goals. Clients or customers are a target market,

as are the prospects you are pursuing.

If you work at a company, you should view your colleagues and direct reports as target

markets. Don’t overlook your boss. In any company, your boss is probably your most

After all, other than yourself, your boss has the most control over Brand You. Recruiters,

industry leaders, and even competitors are also markets for your self-brand.