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SelfBrand Workshops
You Are a BRAND
Use the strategies and principles from the commercial world of brands to propel business success. Based on Catherine Kaputa’s new book U R A BRAND. For executives, professionals and sales people who want to increase business performance and bring maximum benefit to their organizations.
Transforming a Company or Product Into a Brand
Find out the strategies and principles that big brands use to create a winning brand: How to name your product or company, how to create a compelling logo and tagline and other secrets of master branders. For senior executives, entrepreneurs as well as marketing, advertising and promotion executives.
Branding: the 7 Step Process
Everyone acknowledges the benefits of being perceived as a brand. You and your business stand for something desirable and well-known in the marketplace. This talk will teach you the 7-step process used by brand managers and Madison Avenue advertising executives so that you can achieve more success.
How to Be Successful as a Business Person in the U.S. Market (for International Clients)
The U.S. is the most important, dynamic market in the world. This talk or workshop will show you how to build relationships in the U.S., how to position yourself and your business effectively, and the way business is conducted so that you can be more successful.
Your :30 Personal Commercial or Elevator Speech
When you first meet a new client, prospect, hiring manager or other person, you have just seconds to impress them with who you are and what you want. Most people do a miserable job. Consequently, they make a poor first impression. This talk or workshop will show you how to develop an effective “elevator speech” that positions you in the marketplace effectively so that you are more successful.
Branding Strategies Used by Successful U.S. Products and Companies
A look at new strategies and tactics in marketing in the United States: naming products and companies, product positioning, new trends in the marketplace. Case studies covering a wide range of products and services will be used to bring the strategies and tactics to life.
SelfBrand Media Training Workshop
in conjunction with Kat Connelly Productions.
How to Speak for Effect, Not Just Facts
Learn how to forge a dynamic, “branded” speaking style through signature words, sound bites, stories and other presentation tips that will make both what you say and who said it remembered. For executives and professionals of all stripes who want to perform well on the meeting “stage,” on videoconferences or television.
Hard Work + Networking + Visibility = Success
In today’s global marketplace, networking, alliances and visibility make the difference between someone who is doing okay, and someone who is successful. For senior executives, professionals and entrepreneurs who want to do more with their careers and become known for something in their industries.
SMART is an acronym for the sales model developed by SelfBrand together with Sales Mindshare based on what works in selling in the 21st century: Sweet Spot, Mindshare, Answers, Reaction and Tactics. For sales executives and anyone interested in improving selling and persuasion skills (and we’re always selling!).
SalesMindshare.
Branding in the New Media World
A look at new media and ways advertisers are promoting products beyond the :30 spot presented as a series of case studies of new trends in advertising, branding and engaging with customers and prospects. For senior executives, entrepreneurs and marketing and advertising professionals.
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